Futurecity was set up by Mark Davy in 2007 to operate at the intersection of culture, place and development, offering a distinctive approach within the built environment sector by embedding cultural thinking directly into the planning and delivery of cities and destinations.

Unlike traditional urban development consultancies Futurecity works on the cultural dimension of place-making. Its expertise lies in shaping the “software” of cities developing place narratives, cultural masterplans, public art strategies and creative programming that define how a place feels, functions and is experienced.

A central part of Futurecity’s approach is strategic thinking at the very outset of development. By introducing cultural insight and placemaking strategy during the earliest stages of masterplanning, the team helps shape a clear narrative for a place that can guide decision-making across the entire development process. This narrative becomes a unifying framework that architects, planners, engineers, marketers and cultural partners can all align with ensuring that infrastructure, design, programming and identity evolve together rather than in isolation.

Futurecity also specialises in creating compelling place narratives and stories that give developments meaning and coherence. These narratives help translate complex development ambitions into culturally distinctive destinations, providing a shared vision that connects the physical environment with cultural programming, brand identity and community engagement.

The transformation of Wembley Park for Quintain is a strong example of this approach in action. Working alongside the development team, Futurecity helped shape the cultural vision for the district, contributing to the evolution of Wembley Park as a new creative destination in London. Through public art strategies, cultural programming, cultural brokering and place narrative development, the project demonstrates how culture-led placemaking can bring together infrastructure, architecture, public realm and cultural content to create a vibrant and distinctive urban district.

With experience spanning more than 400 placemaking and cultural projects globally, Futurecity supports governments, developers and institutions to translate cultural ambition into practical development strategies. This includes cultural brokering between public and private stakeholders, identifying opportunities within the creative economy, and designing destination strategies that strengthen identity, visibility and long-term value.

Futurecity’s cultural expertise is now integrated directly into the earliest stages of masterplanning and infrastructure delivery. By aligning the “hardware” of development engineering, infrastructure and programme delivery with the cultural “software” that animates places, the collaboration helps ensure projects are not only technically successful but culturally distinctive and commercially resilient.

Futurecity produces cultural foresight, research and creative economy intelligence to inform development decisions. By combining data-led cultural insight with urban planning and engineering expertise, Futurecity helps shape destinations that are strategically differentiated, globally competitive and designed for long-term economic and social impact.